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The Viral Korean Skincare Everyone Is Buying Right Now

Korean skincare took over TikTok, and a handful of products went fully viral. These are the K-beauty names you keep seeing, explained simply.

We're not dermatologists. This is a guide to what each product is and how people use it, not medical advice.

  1. Top pick

    medicube Zero Pore Pads 2.0

    Pre-soaked toner pads with willow bark (a gentle BHA) and citric acid (an AHA). Swipe one over your face after cleansing. Exfoliating pads can be strong, so many people start with a few times a week.

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  2. BIODANCE Bio-Collagen Real Deep Mask

    The viral overnight sheet mask. It's a hydrogel you leave on while you sleep, and it turns clear as it soaks in. The 'peel it off in the morning' videos are why it blew up.

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  3. ANUA PDRN Hyaluronic Acid 100 Cream

    A light gel-cream with PDRN (a trendy ingredient from salmon DNA) and hyaluronic acid. It sinks in fast and doesn't pill under makeup.

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  4. medicube PDRN Pink Peptide Serum

    The pink serum from the same PDRN trend. Absorbs without feeling greasy and fits AM or PM routines.

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  5. Anua PDRN Collagen Glow Serum Spray

    A serum in a spray bottle. Mist it on in the morning, or over makeup for a dewy look.

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  6. medicube PDRN Collagen Multi Balm Stick

    A twist-up balm stick with PDRN, collagen, peptides and retinol. Easy to throw in a bag.

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  7. BIODANCE Hydrogel Eye Patches (60)

    Under-eye hydrogel patches with collagen and caffeine. 60 patches, and they're shaped to fit smile lines too.

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  8. celimax Vita A Retinal Shot Booster

    A tiny booster bottle with 0.1% retinal (a stronger cousin of retinol). Retinoids can irritate at first, so start slow, use it at night, and wear sunscreen.

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  9. COSRX Snail Mucin 96% Essence

    The original viral K-beauty product. A slippery, lightweight essence made with 96% snail secretion filtrate. Sounds weird, feels great.

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  10. TONYMOLY Tako Pore Stick

    An octopus-shaped balm stick with charcoal, made for oily spots like the nose. The cute packaging made it a TikTok staple.

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Before you buy

Add one new product at a time, and patch test on a small spot first. If your skin reacts, you'll know what caused it.

Don't stack strong actives (exfoliating pads + retinal) on the same night when you're starting out. And use sunscreen during the day.