Viral Beauty Buys Under $30 That Live Up to the Hype
TikTok sells a LOT of beauty products. Most of them are forgettable. These are the affordable ones people keep coming back to.
Everything was under $30 when we checked. Prices move around, so check before you buy.
- Top pick
Maybelline Sky High Mascara
The drugstore mascara that went viral for length. The brush bends to reach every lash, and the formula has bamboo fibers.
Best for: long, lifted lashes on a budget.
Check price on Amazon essence Lash Princess Mascara
One of the cheapest good mascaras ever made. A cone-shaped fiber brush gives volume without clumps.
Check price on Amazontarte tartelette XL Tubing Mascara
A tubing mascara: it wraps each lash in little tubes, so it doesn't smudge, then slides off with warm water. Great if regular mascara gives you raccoon eyes.
Check price on AmazonLANEIGE Glaze Craze Tinted Lip Serum
A tinted lip serum with a glassy, donut-glaze shine. Wear it alone or over liner.
Check price on Amazoneos Birthday Cake Lip Balm
Smells exactly like birthday cake frosting. Shea butter and coconut oil, in the classic egg-shaped tube.
Check price on AmazonSol de Janeiro Cheirosa Hair & Body Mist
Sol de Janeiro's famous scents in a hair and body mist. Coconut, orchid and vanilla, for way less than full perfume.
Check price on AmazonUNITE 7SECONDS Detangler
A salon-favorite leave-in spray. Detangles, protects from heat styling, and doesn't weigh hair down.
Check price on AmazonKitsch Dermaplane Face Razors (12)
Small face razors for smoothing peach fuzz before makeup. Also great for tidying eyebrows.
Check price on AmazonClean Skin Club Clean Towels XL
Disposable face towels. Using a fresh, dry towel instead of the bathroom towel is a small change that feels like a big upgrade.
Check price on AmazonBurt's Bees Classics Gift Set
Six Burt's Bees minis in a tin. An easy, cheap gift that always lands.
Check price on Amazon
Before you buy
For mascara: tubing formulas (like tarte) are best if you smudge. Fiber formulas (Maybelline, essence) are best for volume.
New to dermaplaning? Go slow, use light pressure, and only on clean, dry skin.